A colour campaign for a heritage jewellery house

We reworked AGP’s jewellery shoot around bright paper shapes, retouched every frame, and carried the pictures into social media and hoardings.

A heritage jeweller, shown in a lighter and younger light.

The situation

AGP Gold & Diamonds is known as Kerala’s oldest royal jewellery house. Heritage is its strength, but it also makes light diamond and gemstone pieces that people can wear every day, and those pieces needed to reach people who might never think of a heritage jeweller.

What we did

We changed the whole shoot and built it around colour. Each piece sits on simple paper forms, cones, rolls, blocks and discs, in mint, lilac, pink, mustard and violet. A bangle rests on a cone, a pendant hangs from a roll of paper, earrings stand on a folded card. The sets are plain, so the jewellery stays the clearest thing in the frame, even on a small phone screen. After the shoot we retouched every image ourselves, cleaning up the metal and stones so each diamond reads sharply. The same pictures then became AGP’s social media posts and its hoardings, so the campaign looked the same online and on the street.

What changed

One shoot gave AGP a full campaign, from the phone screen to the roadside. It also gave the brand a fresh, playful side next to its heritage gold work, and showed its lighter pieces as something to wear now, not keep for an occasion.