Product design and launch content for a shopping app

UI and UX, app store visuals, a landing page and social content for an app that helps people decide what to buy.

One clear story, told the same way in the app, on the website and in the app stores.

The situation

Clueless helps shoppers compare options and choose with confidence, based on their preferences, budget and situation. The early product worked, but the interface needed more depth and tighter flows, and design and engineering needed to move in step. The app also had to explain its value quickly to people opening it for the first time.

What we did

We worked in weekly cycles, using analytics and user behaviour to decide which fixes came first, then testing and refining each flow. In parallel we set up a content system built on 20 themes, designed a landing page and the app store visuals, and reviewed the content system after the first 30 days so the website, the stores and social all told the same story.

What changed

Steady weekly improvements to the product, and one consistent experience across the app, the website and the app stores.