Two years of social media, campaigns and print for a cafe

Tonico Cafe was one of our first clients. For about two years we ran its social media, planned its campaigns and did a little print work, across its cafes in Kottayam, Chalakudy and Kakkanad.

Food people wanted to try, and a place they wanted to be seen in.

The situation

Tonico Cafe had good food and three cafes, but a cafe is chosen as much for the time spent there as for the menu. Each new dish needed a proper introduction, and the brand needed a reason for people to come back with friends and family.

What we did

We gave every new dish its own launch: a close, generous photograph, a plain name and one line on what is inside. The Triple Layer Sandwich, the Beef Steak Sandwich, the Big Daddy Burger, the Loaded Nachos and the takeaway range all came out this way, as posts and stories. Around the menu we ran campaigns about people. For Onam, friends in kasavu sarees and mundu share a meal around a pookalam. "Laugh, share and indulge" showed the cafe as a place to meet, with friends reading the paper together, a photo of the food before the first bite and a fork twirled in pasta. When Tonico BBQ opened at the Kakkanad cafe, we announced it with its own run of posts.

What changed

Over two years Tonico Cafe built a feed that looked the same from one month to the next: warm, generous food and real moments at the table. It was one of our first long relationships, and much of how we run social media for clients today started here.