A brand, website and brand book for a platform with two sides

A full identity, brand book, website and sales material for a Kochi consultancy that matches homeowners with the right architects and interior designers.

One brand that speaks to homeowners and to the designers they hire, in the same voice.

The situation

Vestaa Projects connects homeowners with the architects and interior designers who suit their project, and stays involved until the work is handed over. It came to us as an idea, and it had two very different people to win over. Homeowners making one of the biggest decisions of their lives needed to feel safe. Designers needed to see a serious source of clients, not another listing site.

What we did

We started with the mark: two shapes that meet in the middle, the client on one side and the designer on the other. It tiles into a quiet pattern that runs behind covers, pages and the website. The colour system is strict. Deep Ink covers most of every surface, Bone Cream carries the text, and Vestaa Orange is kept for titles, highlights and the mark. Exo 2 sets the headlines and Inter the body copy, so everything reads calm and clear. From there we built the website, which asks first-time visitors whether they are a client or a designer and takes each to the right place, two presentation decks, one for each audience, a brochure, stationery and a brand book that holds it all together.

What changed

Vestaa launched with one consistent identity across its website, decks, brochure and stationery. Homeowners and designers each get a clear reason to work with it, and the brand book keeps every new piece in line.